Overview
Altus' end-to-end video management software enables users to capture, share and search rich media content down to the spoken word. With Altus vSearch, content is accessible on-demand where it can be instantly located and reused.
Altus' software solution for capturing, sharing, and making searchable any rich media content had been recently upgraded and was ready for its launch as Altus vSearch. Poised for this launch, Altus felt it was the right time to update its image, elevating the brand and gathering all its resources together to make them stronger, more compelling, and consistent throughout.
Solution
dystrick, as the chosen firm, provided Altus with a new corporate identity and digital brand, starting with a compelling new logo based loosely on, but transforming, the original logo concept. This new identity energy served as the platform from which all the other deliverables were built, including Altus' corporate website, print collateral, presentations, advertisements and online marketing initiatives. The resulting elements have provided Altus with a brand that extends out to potential clientele at numerous touch points and serves as an effective sales tool for their company and their product.
