Overview
gwabbit is a software add-on that allows Microsoft Outlook users on a number of platforms to quickly and easily capture contact information from within an email. gwabbit eliminates the tedious and time-consuming chore of cutting and pasting email contacts into the Outlook address book by automatically identifying, sorting and populating the information into the appropriate fields.
To develop a brand that instilled confidence, spoke to the product's efficacy and gave the start-up an established feel. Then, to utilize that brand and leverage it throughout all the objectives being developed to support the initial push (i.e. logo, website, collateral, user interface, product literature, etc.) The very successful initial phase included:
- Friendly, memorable corporate identity.
- A welcoming, intuitive e-commerce environment for sales.
- Integrate Saleforce solution with a customized shopping cart and 3rd party application hosting.
- Custom, professional sales support material in both digital and print mediums.
- Interactive multimedia presentations for use online and in live tradeshow presentations.
- Comprehensive backend solutions for harvesting leads, analytical statistics reporting, fluid manageability and sales functionality.
Solution
The new gwabbit brand identity captured the essence of its fun and easy-to-use product while the website and supporting collateral drove home key features and functionality. The website's intuitive flow and ease-of-use is ever present, from call-to-action until final sale. And the collateral system and supporting literature complete the full turnkey package, offering potential clients the information they need in the medium they prefer. The entire gwabbit system is one that considers all the stakeholders needs, all the technical details and, at the end of the day, its very own distinction and value to clients.
