Overview
ISCS, a leading insurance software and services provider, recently engaged its long-time partner, dystrick, to create a new face fitting its explosive growth. This brand refresh, along with the new user interface design developed by dystrick, has led to dramatically increased visibility, increased sales with top-tier insurance carriers and glowing analyst coverage.
Challenge
To evolve the existing brand to be more contemporary and technologically current, dystrick endeavored to:
- Mature the brand imagery and messaging to reflect the company's current culture.
- Deploy the new brand across multiple mediums, taking advantage of upcoming industry conferences and social events
- Upgrade the companies online presence, utilizing the latest search engine optimization techniques in combination with traditional efforts to optimize marketing.
Solution
To get a real feel for ISCS' lines of business and market philosophy, dystrick worked closely with company executives, conducting a series of workshops, brainstorms, and interviews. This included time spent getting to know key stakeholders to better understand key opportunities, offerings constraints and success factors. The knowledge gained from these sessions helped dystrick develop a professional, yet welcoming brand that projects both credibility and expertise, while remaining relevant and memorable.
