dystrick Launches the ALTIUS Communications Brand
designing a Brand to take off in the growing Broadband Wireless Access Market
San Jose, Calif., August 28, 2006 - dystrick design, Inc., a creative design and communications agency, today announces the launching of the ALTIUS Communications Brand. ALTIUS Communications is a leading Broadband Wireless supplier and integrator.
dystrick was selected by ALTIUS Communications to design and implement a distinctive brand identity and to deploy a brand experience program that would embody their message and strengthen their brand in the minds of their customers and partners. The project included logo development, color palette, Website, stationary, advertising (online and print) and environmental design.
"When we contacted dystrick to design the ALTIUS brand and website, I
had a vision and some ideas on how to convey the ALTIUS message, but
dystrick brought it to life and helped us create the image of what we
truly were: a customer service and technology driven organization! We
are somewhat of a niche group in our industry in that we only focus on
best of breed products and hold our vendor partners to a very high
standard. dystrick understood this concept and created a brand and
extended our brand so that it spoke volumes to this effect.
"Developing the ALTIUS Communications Brand was much more than a name,
logo, color palette, and message. It’s about the ALTIUS culture,
vision, what they believe in and why they do what they do. These
intangibles are the foundation in building a distinctive Brand,”
commented Joe Couto, Senior Brand Designer at dystrick. “The key
components to the ALTIUS Brand are that they listen, observe, convey
information and develop solutions that meet their clients ever changing
needs. Those components are the foundation to the ALTIUS Brand and have
helped them succeed in a growing and highly competitive market. Our
objective from the start was to bring out those components and
reinforce them in their identity and message.
"It's significant that ALTIUS selected dystrick as their branding and
creative marketing partner," said Sean Sinatra, EVP of dystrick. "It
validates that our identity-driven branding method compliments our
brand experience solutions.
dystrick will be responsible for the ongoing Brand management and
development of Brand tools to guide all communication on the Brand. The
agency will also create ad campaigns, sales tools and other customer
communications.
Website: www.altiuscomm.com
About dystrick design, Inc.
dystrick design, Inc. is a creative design and communications agency
focused on the architecture of information for branded and emerging
companies worldwide. As a design firm, dystrick integrates a variety of
marketing disciplines, from website development and enterprise
technology solutions, to print and advertising campaigns, in an effort
to provide emerging and established companies with a consistent brand.
Clients include Actelion Pharmaceuticals, Adamind, Anchor Bay
Technologies, American Reprographics Company, Axxcelera, Blown Gear,
Celeno, Coyote Point Systems, DVDO, GameLender, Health Strategies
Group, Hewlett-Packard Company, Huntington Mechanical Laboratories,
iRise, ISCS, Moseley, ONStor, TeleCIS, Tegrity and Thin Multimedia, to
name a few.
Founded in 2000, dystrick design is located in San Jose, California, and is privately held. For more information, please call +1.408.292.0349.
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