Tegrity, Inc., Teams with dystrick to Launch a
Leading E-learning Company Chooses dystrick for Major Web and Brand Initiatives during New Product Launch
CAMPBELL, Calif., May 5, 2004 - dystrick design, Inc., a creative design and communications agency, today announced that it has launched a new "sales-tool" website for Tegrity, Inc., (www.tegrity.com) as part of Tegrity's new marketing campaign introducing the release of its breakthrough Tegrity™ Notes product and enterprise learning solution. The website is a key sales tool for Tegrity's field sales force, telemarketing staff, and traditional online visitors. It is fully integrated and equipped with back-office solutions, industry-leading content and a real-time interactive product demonstration. Tegrity is a pioneer in the e-learning industry and signed dystrick because of its industry experience.
To initiate this project, dystrick provided the Tegrity team with a thorough analysis of their existing marketing materials and created a feature-rich and functional plan that addressed each area of the project, including brand positioning, marketing programs, Web and demo information architecture, graphic design, and implementation of back-office database applications.
"Dystrick worked closely with the Tegrity executive staff to create an effective strategy to accomplish our key marketing objectives. The results and high quality exceeded our expectations," said David Goad, vice president, marketing communications for Tegrity.
"It is exciting to be part of Tegrity's new product launch and contribute to their new marketing campaign. Tegrity's needs were unique. Not only did they want to convey specific and different information to their current clients including, high-level executives, CIOs, and educational professionals, they wanted to create an internal tool for both their field sales force and telemarketing staff," stated Mike Martinez, dystrick Co-founder and Chief Creative Officer.
Tegrity joins dystrick's clients that are utilizing a wide variety of dystrick's offerings, including brand services, Web design, advertising, interactive, and application development.
About dystrick design, Inc.
dystrick design, Inc. is a creative design and communications agency focused on the architecture of information for branded and emerging companies worldwide. As a design firm, dystrick integrates a variety of marketing disciplines, from website development and enterprise technology solutions, to print and advertising campaigns, in an effort to provide emerging and established companies with a consistent brand. Clients include Actelion Pharmaceuticals, Artisan Components, Axxcelera Broadband Wireless, Bridgeport Networks, Coyote Point Systems, DVDO by Anchor Bay Technologies, Health Strategies Group, Hewlett-Packard Company, and Thin Multimedia, Inc., to name a few.
Founded in 2000, dystrick design is located in historic downtown Campbell, California, and is privately held. For more information, please visit www.dystrick.com or call +1.408.292.0349.
About Tegrity
With over 500 customers in the E-learning market, Tegrity is the leading provider of multimedia learning technology solutions. The company offers a complete solution for multimedia in learning, enabling institutions to recruit and retain more satisfied students. Instructors effortlessly create and deliver engaging multimedia from inside or outside the classroom. Students benefit from the resulting browser-based rich learning experience that is automatically synchronized with their handwritten or typed notes. Additional information about Tegrity can be found at www.tegrity.com or by calling +1.800.411.0579.
