Brand Rejuvenation for a Global Leader in Video Search and Management Systems
San Jose, CA, May 20, 2010 -- dystrick design, Inc., a creative design and communications agency, has announced the launch of the new Altus brand and website at http://www.altuscorp.com/
Altus' end-to-end video management software enables users to capture, share and search rich media content down to the spoken word. With Altus vSearch, content is accessible on-demand where it can be instantly located and reused.
- Client Background: Video management software that captures and allows instant share and search of rich media content down to the spoken word.
- Project Scope: Development of a new Brand Identity to launch with its upgraded vSearch solution.
- Deliverables: Logo Refresh, Brand Look & Feel, Corporate Collateral System, Website with Custom Applications.
Altus' software solution for capturing, sharing, and making searchable any rich media content had been recently upgraded and was ready for its launch as Altus vSearch. Poised for this launch, Altus felt it was the right time to update its image, elevating the brand and gathering all its resources together to make them stronger, more compelling, and consistent throughout.
dystrick, as the chosen firm, provided Altus with a compelling new logo based loosely on, but transforming, the original logo concept. This logo served as a platform from which all the other deliverables were built. The resulting elements have provided Altus with a brand that extends out to potential clientele at numerous touch points and serves as an effective sales tool for their company and their product.
