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DVDO
by Anchor Bay Tech

media: advertising • flash
Global advertising campaign and trade show support with Print & Multimedia collateral.
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01.19.04. release

DVDO by Anchor Bay Technologies Selects dystrick design as Advertising Agency
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Press Release: 01.19.04

dystrick design contact:

Phil Kiekhaefer
Director Marketing Communications
+1.408.292.0349
phil@dystrick.com

For Immediate Release

DVDO by Anchor Bay Technologies Selects dystrick design as Advertising Agency

dystrick will provide creative design and communication solutions including advertising, direct marketing, collateral, packaging, web and interactive design.

CAMPBELL, Calif., January 19, 2004 - dystrick design, Inc., a creative design and communications agency, has been named the agency of record for DVDO, by Anchor Bay Technologies, a leading technology company that designs, manufactures and markets chip and system-level solutions for the next generation of Digital Television and Digital Video Electronic products. Under the agreement, dystrick design will be responsible for all marketing communications, creative services and strategies for DVDO.

David Buuck, DVDO's executive vice president of marketing, "We are especially excited to be working with dystrick since the agency's philosophy is consistent with ours. dystrick design is responsive, creative and provides a point-of-view that's valuable to DVDO. Most importantly they provide results."

"We are delighted to have been chosen as DVDO's sole advertising agency. Across its industry, DVDO stands above its peers because of its commitment to creating products that significantly enhance the idea of home entertainment," said Sean Sinatra, executive vice president of dystrick design, Inc. "DVDO is on the forefront of bringing their technology to more consumers and we are pleased that we will be playing a key role in their marketing and advertising efforts."

DVDO's product, the iScan Pro and Ultra, are targeted at suppliers of digital hosts and entertainment displays for the consumer electronics market. The iScan Ultra dramatically improves the video quality of multiple source devices-- such as satellite or cable television, DVD and Laserdisc players, VCRs and game consoles-- and is compatible with DTVs and HDTVs capable of accepting 480p inputs, including most plasma and LCD displays, as well as front projectors with 480p inputs.

About dystrick design, Inc.

dystrick design, Inc. is a creative design and communications agency focused on the architecture of information for branded and emerging companies worldwide. As a design firm, dystrick integrates a variety of marketing disciplines, from website development and enterprise technology solutions, to print and advertising campaigns, in an effort to provide emerging and established companies with a consistent brand.

Founded in 2000, dystrick design is located in historic downtown Campbell, California and is privately held. For more information, please visit www.dystrick.com or call 1.408.374.1381.


About DVDO

DVDO is a privately-held company that designs, manufactures and markets chip and system-level solutions for the next generation of Digital Television and Digital Video Electronic products. The target market spaces for DVDO's products include DVD Players, Digital Television (DTV), digital satellite receivers, digital cable set-top boxes, home theater, automotive and airline entertainment applications, as well as other display technologies that require high performance video deinterlacing, scaling, and processing for PC/TV convergence and Internet display applications. DVDO is home to the proprietary PureProgressive™ Image Enhancement Engine™ technology, a new high-performance and cost-effective solution for single-chip digital video processing. DVDO has 14 U.S. and international patents pending on this technology.
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