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DVDO
by Anchor Bay Tech
media: advertising • flash
Global advertising campaign and trade show support with Print & Multimedia collateral.
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01.19.04. release
DVDO by Anchor Bay Technologies Selects dystrick design as Advertising Agency
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« News
Press Release: 02.22.05
dystrick design contact:
Phil Kiekhaefer
Director Marketing Communications
+1.408.292.0349
phil@dystrick.com
For Immediate Release
dystrick provides CopperEye Ltd., with Web development services and interactive product demonstration
New Web tools convey the clarity of CopperEye’s value proposition to both technical and executive prospects
CAMPBELL, Calif., February 22, 2005 - dystrick design, Inc., a creative design and communications agency, today announced it has created a new corporate website coupled with an interactive product demonstration sales tool for CopperEye, Ltd., a provider of revolutionary data management software, headquartered in Bath, U.K, with U.S. offices in San Francisco, California. See website and demo at www.coppereye.com.
The project presented a creative and technical challenge because CopperEye’s technology redefines how companies can approach data storage issues. For example, CopperEye’s DataBlade product changes how to meet exploding data storage requirements from a resource issue to an indexing solution. The new tools needed to convey the underlying technology to CIOs and the simplicity of the value proposition to CFOs and CEOs.
 dystrick design assisted by creating Web brand content, including strategic positioning taglines, introductory flash demo, layout and design components, and information architecture for the website. For the product demo, dystrick team members wrote and storyboarded the demo hand in hand with CopperEye executives. The production of diagrams, animations, customized icons, and finished product followed dystrick’s collaborative approach with client review and choices throughout the process.
The resulting website and integrated product demo provides a complete overview and technical detail drill-down of CopperEye’s data management products and technology in a straightforward, yet creative manner. dystrick assisted in conveying a consistent message of CopperEye technology’s benefits that effectively appealed to both the technical and financial target audiences.
CopperEye plans future collaboration with dystrick on custom applications such as a customer support center (for easy customer info access), content management tools, and more product demonstrations.
Richard Cramer, vice president of Marketing and Business Development at CopperEye said, “dystrick gave us the media tools to make our case to those who influence our product’s adoption. Their ability to translate complex technological issues into concise, compelling content ensured the success of the project.”
About CopperEye
CopperEye Ltd provides software for developing and implementing high performance data management solutions. Using CopperEye, companies are able to improve global business operations by eliminating system downtime for large batch data loads, dramatically reduce the time required to load large volumes of data into databases without requiring additional hardware, and implement more powerful business applications at dramatically lower costs than competing solutions. CopperEye’s underlying technology is a new, patent-pending indexing approach that delivers a quantum leap in performance over traditional indexing alternatives. This technology is available as part of the CopperEye Software Development Kit and the CopperEye Datablade for IBM’s Informix Dynamic Serve (IDS).
CopperEye has offices in Bath, U.K., San Francisco, CA and Stamford, CT, U.S.A. For further information, please visit www.coppereye.com.
About dystrick design, Inc.
dystrick design, Inc., is a creative design and communications agency for branded and emerging companies worldwide. dystrick integrates a variety of marketing disciplines, from website development and enterprise technology solutions, to print and advertising campaigns, to provide companies a consistent brand and message. Clients include Actelion Pharmaceuticals, Artisan Components, Axxcelera Broadband Wireless, Bridgeport Networks, Coyote Point Systems, DVDO by Anchor Bay Technologies, Health Strategies Group, Hewlett-Packard Company, Moseley, Tegrity and Thin Multimedia, to name a few.
Founded in 2000, dystrick design is located in historic downtown Campbell, California and is privately held. For more information, please call 1.408.374.1381.
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