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DVDO by Anchor Bay Tech
media: advertising • flash
Global advertising campaign and trade show support with Print & Multimedia collateral.
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01.19.04. release
DVDO by Anchor Bay Technologies Selects dystrick design as Advertising Agency
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« News
Press Release: 08.02.04
dystrick design contact:
Phil Kiekhaefer
Director Marketing Communications
+1.408.292.0349
phil@dystrick.com
For Immediate Release
ISCS Chooses dystrick design to handle online and offline brand marketing initiatives
Dystrick simultaneously launches new Website, Interactive Product Demonstration, Collateral Design, Corporate Writing and Brand Messaging for ISCS's new product launch and appearance at IASA 2004.
CAMPBELL, Calif., August 2, 2004 - dystrick design, Inc., a creative design and communications agency, today announced that it has launched a brand marketing initiative for ISCS, Inc., the industry leader in enterprise-level property and casualty insurance organization automation. The initiative includes a four-part direct mail campaign for ISCS's major product launch of SurePower Innovation™, the next-generation of ISCS's flagship solution. dystrick coordinated the direct mail pieces with collateral materials including product-feature brochure, white paper on SurePower's technological advantages, comprehensive product demonstration, and booth graphics for ISCS's major annual trade show and press conference. dystrick and ISCS built a completely new website to showcase the new product, coordinate with ISCS's proven sales presentation process, and provide an online version of the product demonstration.
ISCS chose dystrick to handle these projects because they demonstrated an ability to tap into ISCS's deep knowledge of their own clients and their client base to tailor a solution to ISCS's market niche. dystrick also showed the ability to generate consistently high-quality creative work and understanding of what was possible with a coordinated new product launch.
 "I would like to extend our appreciation for an extensive initiative well done," said Tim Shelton, senior vice president of Marketing at ISCS. "dystrick provided ISCS with clear and effective marketing ideas from the start that translated in the most post-show inquiries we've ever had. We had clients calling us up afterwards. We're very excited about the increased interest in our new products."
"The opportunity to work with ISCS has been tremendous," said Sean Sinatra, executive vice president of dystrick design, Inc. "The positive results immediately seen after the campaign are a strong affirmation of dystrick's approach to working collaboratively with a client to leverage both what they know about their industry and what dystrick's team members know about messaging."
About dystrick design, Inc.
dystrick design, Inc. is a creative design and communications agency focused on the architecture of information for branded and emerging companies worldwide. As a design firm, dystrick integrates a variety of marketing disciplines, from website development and enterprise technology solutions, to print and advertising campaigns, in an effort to provide emerging and established companies with a consistent brand. Clients include Actelion Pharmaceuticals, Artisan Components, Axxcelera Broadband Wireless, Bridgeport Networks, Coyote Point Systems, DVDO by Anchor Bay Technologies, Health Strategies Group, Hewlett-Packard Company, Moseley, Tegrity and Thin Multimedia, to name a few.
Founded in 2000, dystrick design is located in historic downtown Campbell, California, and is privately held. For more information, please visit www.dystrick.com or call +1.408.292.0349.
About ISCS, Inc.
ISCS was founded in 1994 with the goal of bringing insurance expertise and technology together for property & casualty insurance companies. ISCS offers insurance companies total automated insurance processing solutions. Recognizing that each P&C company is unique, ISCS offers automation solutions that provide customer control over areas of automation and process definition. Based in San Jose, California, ISCS has access to a high level of technical talent to complement its insurance experience. ISCS client locations range across the United States and its products are 50-state capable. ISCS is privately held.
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