eNewsletters and other online campaigns are highly effective tools when done properly. The email medium is easy to use, fast, and very low cost. Not to mention the "green" benefits of creating entire campaigns that don't involve any paper at all. And by combining targeted, custom-designed landing pages that are linked to from the email/eNewsletter, you create a multi-layered, content rich campaign capable of informing and educating the viewer to your product or service. And thus educated, they can be linked to the appropriate area of your full website and then converted to qualified leads.