custom web development in action: how nolan business applications reinvented itself

In today’s fast-moving digital world, a company’s website is more than just a marketing asset. It’s a reflection of its brand, service, and commitment to innovation. For Nolan Business Solutions, their existing brand, including their name and logo, and site no longer aligned with the high standards they deliver through their advanced accounting and ERP software.

To bring their online presence in line with their leadership in the market, Nolan partnered with dystrick, a creative digital design agency, and The Partner Marketing Group, a content strategy firm focused on the technology space.

What resulted was a rebrand as Nolan Business Applications and a best-in-class website built with care, strategic thinking, and a highly collaborative, hands-on approach by everyone involved.

The Vision: A Website That Reflects Leadership and Care

The objective was clear: create a modern, high-performance website that would elevate Nolan’s brand and serve as a dynamic platform for growth. The project needed to:

• Improve user experience across all devices
  
• Establish a new digital brand identity
  
• Increase site traffic, conversions, and engagement
  
• Enhance SEO, performance, and accessibility
  
• Align with compliance and security standards
  

Equally important was the emphasis on collaboration. Nolan executives worked closely with both dystrick and The Partner Marketing Group, ensuring alignment on every design and content decision from strategy to execution.

A Team Effort: Custom Web Development, Content, and Strategy

From kickoff to launch, this was a collaborative, responsive, and relationship-driven project:

• Dystrick led the charge on custom web development, including design, implementation, and hosting, bringing deep creative and technical expertise to the table.
• The Partner Marketing Group crafted sharp, on-brand messaging and content, working closely with both dystrick and Nolan to ensure consistency across every page.
• Nolan’s team was engaged from start to finish, providing content assets, strategic direction, design feedback, and decision-making at the executive level.

Throughout the project, every milestone reflected a shared commitment to quality and care.

The Technical Solution: Flexible, Fast, and Future-Ready

Dystrick built the new site using a modern headless architecture with Next.js on the frontend and WordPress as a headless CMS, delivering the perfect balance of performance, flexibility, and ease of use.

Some of the technical highlights:

• Rapid load times via static site generation (SSG) and server-side rendering (SSR)
  
• Improved SEO and mobile-first performance
  
• Secure architecture with decoupled frontend/backend layers
  
• Modular React components for consistent UX and fast updates
  
• Flexible WordPress backend powered by Advanced Custom Fields for easy content editing
  

This custom web development stack mirrors what major brands like Airbnb and Netflix use, ensuring Nolan’s site can evolve with the business.

The Process: Strategy, Design, and Custom Web Development

The project was structured around a detailed roadmap, with each phase handled carefully and collaboratively:

1. Strategy & Wireframes: Dystrick led deep discovery sessions with Nolan to define goals, audiences, and architecture. Mid-fidelity wireframes helped align layout and functionality before design began.
   
2. Design: Dystrick delivered multiple homepage concepts. Feedback was collected in real time with Nolan executives actively reviewing and refining visual direction.
   
3. Content Development: The Partner Marketing Group worked closely with Nolan to craft content that was clear, compelling, and SEO-friendly, maintaining Nolan’s tone of voice and subject-matter authority.
   
4. Development: Dystrick created a custom component library in React, built for reusability and speed. The WordPress backend offered marketing flexibility with powerful editing capabilities.
   
5. Testing & QA: The site went through rigorous QA testing, including Browserstack testing, device optimization, and a thorough review from the Nolan team during the beta period.
   

The Outcome: A Stronger Brand and Better User Experience

Nolan’s new website delivers the functionality, performance, and professional polish they envisioned – paired with a CMS that gives their marketing team control and agility. The design communicates confidence and credibility, and the experience is fast, intuitive, and accessible. Under the hood, the stack is primed for SEO and content growth.

Key wins include:

• Stronger brand perception from partners and prospects
  
• Faster, easier publishing for Nolan’s internal team
  
• Greater visibility for thought leadership and event content
  
• A web foundation ready for ongoing evolution
  

More than just a website, this was a result of strong relationships and shared vision.

Built on Trust, Collaboration, and Care

This project was more than just a website – it was a collaboration between three companies who take pride in personal service and bring executive-level involvement to every engagement.

“From day one, it felt like everyone was rowing in the same direction. The dystrick and Partner Marketing Group teams were incredibly responsive, thoughtful, and aligned with our goals. We had leadership at the table from all sides, which made the entire process faster, smoother, and more successful.” – Nolan Business Applications Team

Real Results: Custom Web Development

Want to see the results of this custom web development project? Explore the live site at www.nolanapps.com

Ready to elevate your digital presence? Contact dystrick to get started on your next custom web development project.