- February 12, 2018
- Creative Marketing
- by dystrick
What is Creative Thought Leadership?
As a marketer, it makes sense that you’d want to stay on top of industry trends and see how you can take advantage of the latest buzzwords. It’s actually pretty easy to make it your business knowing what others are doing in their business, and then figuring out how to cash in on emerging themes and consumer habits.
But, what’s not so simple is positioning yourself to be at the forefront of our current marketing trends. Creative thought leadership is a marketing term that’s been flung around for a while now and there are scores of companies jumping on the bandwagon touting their expertise. By this concept’s very nature, however, it requires a brand to be a distinctive leader and not a follower.
Consequently, creative thought leadership is not enough. You have to actually create something. Something interesting that stands out. Your thoughts must be the ones paving the way for your industry to experience positive change and growth.