RES is a global leader in creating, automating and securing digital workspaces by delivering powerful capabilities to modernize digital workspaces for hybrid infrastructures, making workers more productive and secure. RES was about to make some important changes by adding new lines of business to target a new audience so it was time to update their messaging and image to reflect this change.
RES hired dystrick to create a messaging architecture and launch a new global brand identity, website, marketing materials, and a video vignette. RES has clear brand strengths in its experience, portfolio, community and customer base. These differentiate them from their competition and provided us with some great material to work from.
Simplified the logo by dropping software.
Messaging architecture including positioning, big idea “Making Technology Work for People”, brand promise, values, and personality, brand voice, mission statement, brand vision, and why RES.
The RES website is built in Drupal with a custom design theme.
"It was a pleasure working with you. Thank you for helping us differentiate ourselves from our competitors with all the amazing work you did. Great job."
The RES website includes several custom designed infographics and marketectures.