Slice, a hot new build it yourself and go right to the oven pizzeria, makes hometown, hand made, good-value, freshly baked pizzas using locally sourced, deluxe ingredients. We were approached by a Northern California serial entrepreneur to help fulfill his dream of being the first pizzeria of its kind.

Slice approached dystrick to develop a new visual identity that would communicate their core values within a more ‘polished’ environment. We set out to create something iconic, using a custom typeface, as well as graphics and photography to communicate the brand story via menus, printed materials, signage and wall-graphics. Please contact us for more info.